AWWA ACE68609

AWWA ACE68609 Media Relations 101: Tips for Utility Staff at All Levels
Conference Proceeding by American Water Works Association, 11/01/2008

Mays, Susan M.

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The objectives of this powerpoint presentation include: broaden understanding of how the media work; equip you to work effectivelywith your local media;help you avoid makingunnecessary mistakes; and,build your capacity to deliver a positive message. Topics presented include: understanding the media;preparing for the interview;interviewing do's and don'ts; and,responding to difficult questions.