AWWA SOURCES66404

AWWA SOURCES66404 Social Marketing and Conservation: AwwaRF Study Examines Program Efforts Nationwide
Conference Proceeding by American Water Works Association, 02/01/2008

Silva, Tony

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This powerpoint presentation begins by defining Social Marketing asthe use of conventional marketing principles and tactics toinfluence a specific audience to voluntarily accept, reject,modify, or abandon a behavior for the benefit of individuals,groups, or society as a whole (Social Marketing: Improving theQuality of Life, Kotler, Roberto, Lee). The presentation covers the following topics: examining strategies/tactics;finding a place for social marketing;facilitating the application of social marketing; and,references for further study.