Full Description

This powerpoint presentation outlines how to prepare a crisis communication plan for use following an incident in a water utility. The presentation begins by outlining the basics that include: types of disasters; preparation; swiftness; accessibility;factuality; and,practice. Preparing your message include: identify potential incidents in your organization;plan messages for different types of incidents; focus on key points the audience will remember; and,practice, practice, practice. Preparing your employees includes: educate them in their role with the media;provide formal media training whereneeded; and, keep them apprised of the "company line". Putting a face on your organization includes: spokesperson should be as high as possible inorganization;PIO - person to coordinate communicationsprocess, especially with media; and,back-ups as needed. Reality of the media includes: CNN is our link to the world; they can work somewhat for you or totallyagainst you;largely determined by how you work with them;"reward" those who work well with you; and,different media forms like different material. Dealing with victims includes:deal with themseparately; help them; and,protect theirprivacy.

Product Details

Edition: Vol. - No. Published: 06/01/2007 Number of Pages: 29File Size: 1 file , 1.6 MB