Full Description

This slide presentation outlines information on Communicating the Value of Water that includes:issues or needs that motivate the utility toexpand its discussion of value;the target audience (and why);values-related beliefs that are currently heldby the target audience;relationship of these beliefs to prior "value" messages; and,effective messages and methods for communicating about value.

Product Details

Edition: Vol. - No. Published: 06/01/2006 Number of Pages: 26File Size: 1 file , 250 KB