Full Description

This study examines the effectiveness of the Household Guide to Water Efficiency as ameans of educating the public about water conservation and in turn effecting change in thepublic's behavior, which translates into water savings. A pilot program was conducted in several communities in Oakville, Ontario, Canada ranging in size from250 to 500 households to evaluate the effectiveness of the "Household Guide to Water Efficiency"and different methods of delivery. The traditional methods used to deliver print material involvesimply dropping off or mailing out the material, but there have been studies done to question theefficacy of these methods with regard to sustainability. Community-Based Social Marketing(CBSM) is a means of modifying behavior by identifying and overcoming barriers to behaviorchange. The greatest tool used in community-based social marketing stresses the communitypart. It is the act of getting out into the community and actually interacting with the residents. The findings of this detailed study are extremely useful to municipalities across the country todetermine which water conservation programs would most suitably address their individualneeds. By distributing the Household Guide to Water Efficiency through the different methods,municipalities may be able to defer expansions to water treatment systems or wastewatertreatment facilities and significantly increase the environmental effectiveness of these municipalservices. Includes table.

Product Details

Edition: Vol. - No. Published: 01/11/2004 Number of Pages: 3File Size: 1 file , 200 KB