Full Description

Today, communicating in the water industry is more important than ever. New technologies, new processes, more people and a changing water industry all demand better communications. Communicating in general with stakeholders and the community may be more difficult than in the past. Water reuse is one of the reasons that communications is more important today in the water industry. If reused water is going to be part of the world's water supply, there is a significant amount of public information that must take place. Communicating the acceptance of water reuse, especially indirect potable reuse, has not been very successful in the past in California and other places. The Groundwater Replenishment System (GWR System) is the largest planned indirect potable reuse project in the nation. If successful, the GWR System could be replicated in many arid coastal regions around the world. The GWR System is currently being successfully put forth to the community for acceptance. It has no opposition to date and a large list of community supporters. Other water reuse projects in the same area have been opposed and delayed, due to community outreach problems. This paper discusses several questions concerning communication strategies that include: why the GWR System seems to be succeeding in its community outreach and acceptance where others have failed; what the GWR System is doing to win acceptance; and, how to communicate information to the community about a controversial water project, especially an indirect potable reuse project?

Product Details

Edition: Vol. - No. Published: 01/01/2002 Number of Pages: 8File Size: 1 file , 300 KB