AWWA ACE94009

AWWA ACE94009 Courting the Media: Posturing to Enhance Your Company Image
Conference Proceeding by American Water Works Association, 01/01/1994

Manbeck, Robert W.; Philbin, Margaret A.

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Water utility communications planning must include the reality that the news media will be the messenger of the news, both good and bad. Understanding the components in the relationship between the media and the newsmaker can help to build an effective communications program, which in-turn, will impact upon overall public perception.