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AWWA ACE59879

AWWA ACE59879 Smart Water Application Technology (SWAT) Market Transformation - A Partnership Between the Irrigation Industry and Water Purveyors

Conference Proceeding by American Water Works Association, 06/17/2004

Hoyenga, Jill

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This slide presentation outlines information on irrigation management and how it is the next key opportunity for water conservation. Topics covered include: Smart Water Application Technology (SWAT) Partnership effort; SWAT technology criteria; conservation testing; market transformation or converting 8-10 million systems to smart control; goals for the market transformation plan; target audiences; barriers to customer acceptance; overcoming the barriers; the issue of credibility; "branding an identity"; and, establishing partnerships with national transformation influencers.

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